Carmike Cinemas Inc. is bringing two more 3-D specials to the big screen this month. The NBA All-Star Saturday Night will be broadcast in high-definition 3-D at 8 p.m. tonight and “Jonas Brothers: The 3-D Concert Experience” will play for two weeks starting Feb. 27 at Carmike 15, 5555 Whittlelesey Blvd.
Last year, the “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert” brought in $31.3 million nationally in its first three days — the highest grossing movie ever during Super Bowl weekend. Many showtimes sold out, said Dale Hurst, director of marketing for Carmike. In the three theaters it played in at Hollywood Connection, that’s as many as 575 seats filled.
Those numbers, combined with the success of January’s FedEx BCS National Championship, made the decision to bring more special 3-D features to Columbus an easy one.
Though Hurst didn’t have any numbers specific to Columbus, he said that the response here “definitely exceeded expectations.”
Hurst said besides fixing “some technical issues on the delivery end” during the BCS Championship, the NBA All-Star event will be handled in much the same way.
“People enjoy coming together to watch a sporting event in a theater,” said Hurst. In the future, Carmike may have local restaurants cater during sporting events.
“Not saying 3-D is a novelty, but it intrigues people,” said Hurst.
And if those red-and-blue lenses come to mind, forget them: This is a whole new 3-D.
“New innovations of digital projectors has brought 3D to a whole new level,” said Hurst. “It’s not like it used to be.”
Tickets for the NBA All-Star Saturday Night are $20 each, and tickets for “Jonas Brothers: The 3-D Concert Experience” are $18. Check www.ledger-enquirer.com/movies for times.
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