Monsters Vs. Aliens Movie: 2009

Wednesday, April 29, 2009

Movie minis for the week of April 23

Watch TV on PC - 12,000 TV Channels and Movies Synopses and short reviews of current films:

C "17 Again"

Zac Efron of "High School Musical" fame plays a high school student who has traveled back in time from his older self (played by Matthew Perry), now attending high school with his own two children, and much wiser with 20 years life experience behind him. His older self, though, has a host of problems, so he tries to start over at 17, sort of, with mixed results. Comedy mixes with more emotionally painful scenes, and the mood of the film becomes muddled, though a few scenes are funny. PG-13. 98 min. (Dan Bennett)

C+ "Adventureland"

On the surface, director Greg Mottola's follow-up to "Superbad" looks like another good-time, raunchy romp. And it certainly has healthy amounts of partying and pranks to go along with its gross-out gags. But "Adventureland" has more than that on its mind ---- and its heart ---- as its college-age characters struggle to figure out who they are and what they want in a time of flux. Jesse Eisenberg stars as recent college graduate James Brennan, who ends up moving back home to Pittsburgh to live with his parents and working at the depressing Adventureland theme park. Eisenberg is doing the same awkward underdog routine we've seen in previous films like "The Squid and the Whale," but at least he's brainy and likable. R. 107 min. (Associated Press)

B "Crank: High Voltage"

Jason Statham returns to his role as hitman Chev Chelios, who was seemingly killed off at the end of "Crank." He has a new artificial heart, and is trying to find his old natural one. The film includes animation, in-your-face graphics, and, believe it or not, a nod to "King Kong vs. Godzilla" that is thrown in for laughs. If you like your entertainment off the wall, this is something to get stoked about. R. 95 min. (Linda Cook, Quad City Times)

F "Dragonball Evolution"

Those of you who do "worst movie of the year" lists might want to jot down the title of "Dragonball: Evolution" for your consideration. Adapted from a popular manga, or illustrated story, in Japan, this might have worked as anime (Japanese animation), but as a live-acton movie, this is just incredibly awful. PG. 90 min. (Linda Cook, Quad City Times)

C "Fast & Furious"

Latest in series has fast-driving con-on-the-run Dom (Vin Diesel) returning to Los Angeles, where he teams with special agent and sometime-adversary Brian (Paul Walker) to seek justice for a friend's death. The chase leads them into the Mexican desert, where some high-speed match-ups show off the latest in tricked-out rides. Loud, and bypassing much real storytelling in favor of adrenaline. PG-13. 100 min. (Dan Bennett)

C "Hannah Montana: The Movie"

"Hannah Montana: The Movie" drags us all back to the fictional Crowley Corners to bang us over the head with the message that big cities are bad and small towns are good. And there's plenty of down-home singin' and cuttin'-up to emphasize that point. The predictable (though beautifully photographed) film from director Peter Chelsom finds Miley's dad, Robby Ray (Cyrus' real-life father, Billy Ray), taking her home to reconnect with her roots. There she bonds with Grandma (Margo Martindale) and finds her first boyfriend (Lucas Till), a non-threatening farmhand she's known since childhood. But a British tabloid reporter (Peter Gunn) has followed her there, trying to dig up some dirt on Hannah. G. 106 min. (Associated Press)

C- "Haunting in Connecticut"

Creaking floorboards, slamming doors, flickering lights ---- you've seen it all before, and it's all here again. It's one of those frustrating horror movies in which people stay in the house way longer than they should ---- the average person would be out of there upon discovering the metal box full of severed eyelids. PG-13. 92 mins. (Associated Press)

D "Knowing"

An early contender for worst movie of the year, Nicolas Cage's latest begins with an intriguing premise: He plays an MIT prof whose son finds a 50-year-old time capsule, including a letter covered with jumbled numbers. Cage's character realizes the page predicts every major disaster since 1959 ---- including some still in the future. But the premise is abandoned for cheap scares and biblical mumbo-jumbo. PG-13. 121 min. (Associated Press)

F "The Last House on the Left"

Director Dennis Iliadis' take retains the same basic story as Wes Craven's 1972 original ---- a couple of teenage girls on the hunt for pot get abducted and savagely attacked by psychopaths ---- but there's nothing particularly special about it artistically. It's slick and quick and loud, filled with the typical amped-up thumps that accompany every body blow. The result is never scary, but instead feels deplorably gratuitous ---- especially a rape scene in the woods, which goes on forever and seems intended for titillation. R. 109 min. (Associated Press)

B "I Love You, Man"

This "bromance" comedy stars Paul Rudd and Jason Segel as two completely different guys who form an unlikely friendship. Rudd's Peter Klaven, a sensitive real estate agent who's about to get married, realizes he has no male pals when he's forced to ponder his choice for best man. Segel's Sydney Fife enters his life as a most charming force of nature. The formula is pretty predictable in this latest film from director John Hamburg ("Along Came Polly"), which he co-wrote with Larry Levin. But the beauty of it lies both in the details of their relationship and the larger chemistry Rudd and Segel share. R. 105 min. (Associated Press)

B "Monsters vs. Aliens"

3D animated comedy from DreamWorks tells of an alien invasion and the only creatures who can stop it: an array of otherwise-friendly monsters long kept secret by the military. The newest includes the ultra-giant Susan (Reese Witherspoon), who until recently was an everyday Modesto gal looking forward to her wedding. The battle is on, a mix of lightweight action merged with a parade of comic one-liners, in a film that struggles sometimes for magic even if its wit is intact throughout. PG. 97 min. (Dan Bennett)

C+ "Mysteries of Pittsburgh"

Mysteries are few, sadly, in this rather straightforward and eventless interpretation of MIchael Chabon's much-admired 1988 novel about a young man trying to escape his father's mob lifestyle and find his own place in the world. R. 95 min. (Dan Bennett)

C "Observe and Report"

Seth Rogen plays a mall cop intent on capturing a flasher who is terrorizing customers, but when local police intervene, the mall man becomes territorial in this dark comedy. A comic mean streak prevails as laughs mix with extreme uneasiness in equal amounts, all of it only semi-satisfying. R. 86 min. (Dan Bennett)

B- "Paris 36"

Mid-1930s France is the setting for the buoyant musical "Paris 36," a film long on pleasant nostalgia, if short on substance. The story covers the closing of a vaudeville-style theater of music and dance in the Faubourg neighborhood north of Paris, and a subsequent attempt to revive it. An ode to old-school entertainment and picturesque nostalgia concerning a long-lost Paris, it's all a little forced, if also friendly. PG-13. 120 min. (Dan Bennett)

B "Race to Witch Mountain"

Loose remake of the original 1975 Disney live-action favorite ups the speed quotient, with Dwayne Johnson (formerly The Rock) as a Las Vegas cabbie transporting two space aliens masquerading as American teens in a quest to save both their planet and ours. If more concerned with forced action and sizzle than the original, also an enjoyable diversion. G. 91 min. (Dan Bennett)

B- "Shall We Kiss?"

French film with a Woody Allen sort of feel, but not the tension, humor or occasional gravity of the best Allen films. A man and woman meet, wondering whether to start a relationship, and she tells him a story of another couple, and the perilous decisions they made when faced with the same decision. Both relationships play out for us, but there is more rhetoric than momentum, though the film has a harmless, vaguely elegant flavor. Playing at the La Jolla Village Cinemas. Not rated. 102 min. (Dan Bennett)

A- "Sin Nombre"

Tells story of a family from Honduras making the dangerous journey through Mexico to the United States, and the equally compelling story of a Mexican gang member trying to make an escape of his own and leave his old life behind. All meet atop a northbound train, and the desperate struggle begins. Straight-up, bold and resonant filmmaking. R. 96 min. (Dan Bennett)

B- "State of Play"

It looks like a political thriller, and superficially it's the murder of a young woman ---- a rising congressman's mistress ---- that drives the narrative. But "State of Play" turns out to be a fond homage to old-school journalism, and it plays like a eulogy for a sadly dying industry. Russell Crowe loses himself yet again in the role ---- a character actor in a leading man's body through and through ---- but he and Ben Affleck never feel like a good fit for each other. The nine-year age difference is too distracting and makes it difficult to believe they were college roommates, which is crucial to the plot. PG-13. 118 min. (Associated Press)

A- "Sugar"

Baseball merges with a story of immigration and isolation in the sturdy character drama "Sugar," wherein a field of dreams is elusive. The story follows the teenage Miguel Santos, an amateur pitcher in the Dominican Republic who trains in a U.S.-run baseball center populated by young men such as Santos, who dream of a career in the big leagues. As Miguel moves to the United States, we observe as his eventful journey unfolds. Strong storytelling. R. 120 min. (Dan Bennett)

A- "Sunshine Cleaning"

Misadventure and wit in a smart character drama with touches of dark comedy, from some of the people behind "Little Miss Sunshine." Amy Adams and Emily Blunt play two housecleaning sisters who stumble on lucrative work when they begin cleaning rooms after ghastly crime scenes. As they gain confidence, their lives change for the better, but with plenty of new obstacles to conquer. Consistently surprising and different. R. 102 min. (Dan Bennett)

B+ "Two Lovers"

Intense romantic drama stars Joaquin Phoenix as a depressed man who finds himself attracted to the even-more troubled girl-next-door, an emotional mess of a woman played by Gwyneth Paltrow. The unlikely couple form a fitful bond as they navigate family pressures and their own inner demons in modern-day Brooklyn. Intelligent drama with emotional resonance. R. 116 min. (Dan Bennett)

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Tuesday, April 28, 2009

Happy Days Are Here Again

Watch TV on PC - 12,000 TV Channels and Movies In 2006, a grim little thriller called "Red Road" won the Cannes jury prize for Advance Party, a collective of Scottish, Danish and Irish production companies. It's not a lot of laughs. The film's main character, traumatized by the loss of her husband and son, spends her nights looking through a CCTV camera, monitoring a feral Glasgow housing project. One reviewer described it as "grainy, rasping and bleak." It stands to reason; Advance Party is the brainchild of Lars von Trier, the Danish filmmaker behind the Dogma 95 manifesto, which advocated a dark, minimalist style using handheld cameras and on-location shooting.

That was then, when money was easier and art was tougher. Now that the entire global economy can be fairly described as grainy, rasping and bleak, Advance Party has established a new set of artistic rules for future projects. This cheap and cheerful manifesto stipulates that no budget should exceed €1.5 million; no script should run longer than 88 pages, or feature more than eight characters; and every film should be shot within an eight-mile radius. The kicker: "stories must make the audience laugh, make them cry and give them an uplifting ending."

It's probably the first time von Trier ("Dogville," "Dancer in the Dark") has ever been linked with the term "uplifting." In the business world, this sort of reassessment is called a flight to safety, when nervous investors run from risky assets to the shelter of dull but stable ones like U.S. Treasury bonds. In the entertainment business, tough times trigger a return to the familiar and the formulaic. Experimental and downbeat are out; proven and inspirational are in."Dog bites man" is the artistic order of the day. "In a recession, the first thing to go is risk," says David Foster, whose Opus 3 Artists manages classical music stars like Marin Alsop, Yefim Bronfman and Yo-Yo Ma. "The hardest thing to do in times like these is tell an audience why they should buy a ticket."

People need an escape from the reality of recession, so they are fleeing to forms of entertainment that represent the biggest break from their experiences: crime novels, over-the-top Broadway musicals, fantasy films, standard sitcoms and perennially popular operas like "Turandot"—anything that promises laughter and forgetting. "The feel-good phenomenon really does exist," says Mark Lawson, a cultural commentator for Britain's BBC. "It's become commonplace these days to criticize any new play or movie by saying, 'Not a lot of laughs in that'."

This phenomenon was clear on Oscar night, Feb. 22, with Hugh Jackman's bouncy turn as host marking a distinct departure from the snarky irony of other recent presenters. The Academy's heaping praise for "Slumdog Millionaire," which won eight Oscars, demonstrated that the only role for adversity in storytelling these days is for it to be triumphantly overcome. Just as alluring are films that avoid adversity altogether; this past Easter weekend set box-office records for the holiday weekend—about $130 million, up 14 percent over Easter weekend 2008—thanks largely to "Hannah Montana: The Movie," based on the aggressively unthreatening TV "zitcom," and "Fast & Furious 4," based on, well, "Fast & Furious" 1, 2 and 3. In addition to "Fast & Furious 4," four other movies have broken the $100 million mark already this year compared with only one by this time last year: "Paul Blart: Mall Cop" ($143.2 million), "Monsters vs. Aliens" ($141 million), the revenge thriller "Taken" ($140 million) and the comic-book spinoff "Watchmen" ($105.9 million). The French new wave this isn't.

Still, even Hollywood doesn't expect to cruise through the recession unscathed. Indeed, Washington used Hollywood's recent record-breaking box-office numbers to strip $246 million in tax breaks from the movie business as part of the economic-stimulus bill. Last week a group of studio executives invaded Washington to complain that Hollywood was being taken for granted. About 19,000 Hollywood jobs have been lost since last year. Indeed, a new study by LEK Consulting says that this recession will produce very few real winners in the entertainment industry—with the likely exception of cable-TV networks, videogame producers and low-cost video renters like Netflix and Redbox. For everyone else, the best-case scenario is that they don't lose too much ground.

At least audiences have something to smile about in the interim. Broadway hit some rocky times last year but now all's swell on the Great White Way—and it's not due to probing new dramas. A bilingual revival of "West Side Story," the great '50s musical that updates the tale of "Romeo and Juliet," is setting box-office records at Broadway's Palace Theater, earning $1.3 million for Easter weekend. "Billy Elliot," based on Stephen Daldry's 2000 film, has been joyfully recouping its investors' money, with its young star dancing his way out of Britain's coal miners' strike during the bad old 1980s. And a revival of "Hair," the classic '60s countercultural celebration, is playing to packed houses down the block. "The Broadway bloodbath is so overrated," says "Hair" producer Jeffrey Richards buoyantly.

London's West End, meanwhile, is a grinning hostage to "revivals of old hits, musicals in new clothes and anything having to do with the Beatles," says Nicholas Kenyon, director of the Barbican, London's music, art and theater complex. Indeed, the West End's current big hit is a borrowed trifle called "Calendar Girls," adapted from a Disney movie about a bunch of spunky dames who get naked to raise money for leukemia research, tee-hee.

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Monday, April 27, 2009

Reese Witherspoon pressurised to get married

Watch TV on PC - 12,000 TV Channels and Movies The Monsters vs. Aliens actress who has been dating actor Jake Gyllenhaal for over two years is tired of the constant speculation about her love life, and is considering tying the knot to put a stop to it.

A source said: “Reese's best friend, Heather Whitney, just got engaged. She's got Reese thinking! People around her have been speculating that she and Jake are getting closer and closer to the altar, and Heather's engagement only puts that much more pressure on them.”

Those close to the pair are said to be keen to see them fully commit to each other, which is making Reese even more determined to walk down the aisle.

The source added to Life and Style magazine: “At least they're discussing it. Close friends shrug and say, 'I don't know anything,' when you can tell they know something. Everyone in their circle is talking about it. It's like any other relationship the marriage issue has finally caught up with them.”

Earlier this year, the couple sparked rumours they were engaged after Jake was spotted ring shopping in a New York jewellers.

Soon after, the 33-year-old actress who has nine-year-old daughter Ava and five-year-old son Deacon with her ex-husband Ryan Phillippe reportedly removed a sparkling ring during a photo shoot. Watch TV on PC - 12,000 TV Channels and Movies

Sunday, April 26, 2009

Friday Report: ’Obsessed’ Thrills

Watch TV on PC - 12,000 TV Channels and Movies On Friday, Obsessed attracted an estimated $11.1 million on approximately 3,000 screens at 2,514 sites, which points to a weekend in the vicinity of $30 million. That would be one of the biggest debuts ever for a Fatal Attraction-type picture or an erotic thriller. Obsessed's opening day alone nearly matched the first weekend grosses of comparable titles Perfect Stranger and SwimFan.

While Obsessed was exceptional, the other three nationwide openers were passable by the modest standards of their sub-genres. Fighting drew an estimated $4.5 million on around 2,400 screens at 2,309 venues. The action drama fared respectably well, delivering more in its opening day than Never Back Down and Annapolis. It's on track for an over $11 million weekend.

The Soloist made an estimated $3.2 million on nearly 2,200 screens at 2,024 theaters, which could lead to a weekend of nearly $10 million. The music drama had a much greater start than similarly-themed pictures like Resurrecting the Champ and Music of the Heart, though it trailed Ray and Radio among others.

Earth (2009) took in an estimated $2.9 million on close to 1,900 screens at 1,804 locations, and could pull ahead of The Soloist by weekend's close with over $10 million. That would be more than nature documentary benchmark March of the Penguins ever made on a given weekend, but that picture was a platform release, not nationwide out of the gate. Prior to the weekend, Earth posted a strong $4 million in its Wednesday debut, and its total is $8.5 million in three days.

Last weekend's champ, 17 Again, came in third on Friday with an estimated $3.9 million, down a typical 59 percent. With $32.2 million in eight days, the body switch comedy continues to follow the path of the last one, 13 Going on 30.

After a so-so start last weekend, State of Play had a relatively more severe drop than 17 Again, falling 55 percent on Friday to an estimated $2.1 million. That was a steeper decline than Body of Lies, and adult-oriented thrillers usually maintain much more of their audience in their second weekends.

Monsters Vs. Aliens is headed for a decent hold, grossing an estimated $2.1 million on Friday, while Fast and Furious, Hannah Montana The Movie and Crank: High Voltage rounded out the Top Ten with declines ranging from 50 to 70 percent. Also debuting, The Informers mustered a weak estimated $110,000 in an aggressive limited release of 482 venues. Watch TV on PC - 12,000 TV Channels and Movies

Wednesday, March 25, 2009

AvatarLabs Announces Launch of App for iPhone and iPod Touch Based on DreamWorks Animation SKG Release 'Monsters vs. Aliens'

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LOS ANGELES, March 24, 2009 /PRNewswire via COMTEX/ ----AvatarLabs, one of Hollywood's leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, announced today the U.S. launch of the "Monsters vs. Aliens" iPhone and iPod Touch application on Apple's App Store in support of the upcoming theatrical release from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Rex Cook, Executive Creative Director/Founder, AvatarLabs, made the announcement.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090324/LA87507)

There are two versions of the app available now on the Apple App Store. The LITE version is a free download that allows users to learn more about the film, watch videos, view downloadable film stills and find show times at nearby theaters. There is also a special interactive sneak peek of one of the film's Monsters: B.O.B., the indestructible gelatinous mass hidden from the public eye by the government.

"'B.O.B.' is one of our favorite characters from the film," says Mr. Cook, "so we jumped at the chance to feature him in the app. He's funny and gelatinous, which makes him exciting to animate, and perfect to play with for kids of all ages."

Users can also purchase the FULL app to receive a B.O.B. Bundle suite of activities, including:

   --  A soundboard with over 30 B.O.B. Blurbs
  --  More ways to play with B.O.B. - from swiping and poking to
  "eye-popping" experiences
  --  Containment Center-tainment featuring "B.O.B. Says" and
  "Monster Match" (with unique character cards and additional
  B.O.B. sound clips) and 4 levels of B.O.B.'s favorite game:
  "52 Pickup"

The B.O.B. apps are designed to take advantage of Apple's innovative Multi-Touch user interface and accelerometer, including tapping, tilting and shaking the device.

The free "MONSTERS VS. ALIENS" B.O.B. app and the "MONSTERS VS. ALIENS" B.O.B. Bundle for sale at $1.99 are both available from Apple's App Store on iPhone and iPod touch or at http://www.apple.com/iphone/appstore/

Latest Recession Victim: "Monsters vs. Aliens" 3D

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The 3D animated blockbuster will not be able to open in nearly as many theaters with 3D capacity as hoped, a victim of the recession, which has further delayed theatrical converstion to digital projection.

By Carolyn Giardina

DreamWorks’ big-budget bet, “Monsters vs. Aliens,” has faced one hurdle after another -- including a whipping from the blogosphere over its extravagant Superbowl ad in January. But now comes the worst news yet: Fewer than half of the theaters that were supposed to be ready for digital 3D projection will be ready by the movie’s release on March 27.

DreamWorks announced a year ago that it expected 5,000 theaters to be 3D-ready for a wide 3D opening of “Monsters.” But the economic recession has further delayed the already-long-delayed conversion of movie theaters to digital projection.

Expectations have been revised downward.

Last week DreamWorks Animation CEO Jeffrey Katzenberg told investors that “Monsters,” with an estimated budget of $165 million, would be able to be seen on “in excess of 2,000 3D screens,” out of the 7,000 screens planned for opening weekend.

“We believe this number will be more than enough to allow our film to serve as a proof of concept and to propel the new format forward,” he said on the investor call.

But that’s a far cry from what DreamWorks had anticipated, and will be a blow to its ability to maximize the moviegoing experience and ticket sales on the movie.

Enthusiasm for 3D remains high with studios, theater owners and filmmakers, especially as another way to entice moviegoers.

But the question now is whether enough screens will ever be ready in time not only for “Monsters” but for the ever-lengthening slate of 3D movies already in production over the next couple of years -- including major releases by directors like Tim Burton, James Cameron and projects like “Tr2n” and “Toy Story 3” (see accompanying story.)

Here’s the key reason for the slowdown: Installing digital cinema installation required for 3D can cost $100,000 per screen. These installations are typically financed using a virtual print fee (VPF) model -- meaning that the studios pay an agreed fee per screen, per movie, to offset exhibitors' costs.

The studios have been covering their part of the cost. The theater-owners’ portion of the financing has needed to come through venture capital financing, which has dried up since the catastrophic news on Wall Street.

The funding is being implemented through companies acting as middlemen in the process, such as Cinedigm (formerly AccessIT) and Digital Cinema Integration Partners, a joint venture owned by AMC Entertainment, Cinemark and Regal Entertainment Group, which represents over 14,000 screens in North America.

Cinedigm has already converted roughly 4,000 screens, the majority of those currently in use. It had begun funding a "Phase 2" program for 10,000 screens, but the economic crisis, which essentially has stalled those efforts.

Adding 3D technology is yet another layer of sophistication -- and cost. The latest figures suggest that there are roughly 2,000 3D-ready screens in 1,320 theaters.

The delay is particularly frustrating, since studios and exhibitors have been seeing increased traffic at 3D movies, as well as audiences demonstrating a willingness to pay a premium at the box office, in some cases 20 percent over 2D.

“Theater owners understand the value of 3D, and many are doing installations on their own while they wait for the capital market to open and for DCIP and Cinedigm to start their rollout,” said Chuck Viane, Disney’s president of domestic distribution. “Then they will expand really quickly. Rumor has it we might seen this expansion start over the summer.”

Stakeholders will be closely watching activity with an eye toward two end-of-year releases as the next key benchmarks: Fox’s James Cameron-directed “Avatar,” slated to open Dec. 18, and Disney’s Robert Zemeckis-helmed “A Christmas Carol,” opening Nov. 9.

The summer months will bring 3D titles including Disney/Pixar Animation Studios’ “Up” and Disney’s “G-Force.”

Though it is only March, this year’s releases have demonstrated 3D promise.

Lionsgate recently released Patrick Lussier’s “My Bloody Valentine 3D,” which opened wide and included 1,033 3D -eady screens, resulted in box office topping $50 million -- and the ratio of the 3D versus 2D revenue was 6:1.

The film’s budget was $16 million, which also demonstrated that 3D is becoming more accessible to a wider range of filmmakers.

Recent 3D openings underscore that scheduling will be an issue until more screens become available.

“My Bloody Valentine 3D” was actually pushed forward one week in order to gain an extra week before relinquishing the screens for the opening of Focus’ “Coraline,” followed by Disney’s Jonas Bros. 3D concert film that opened in 3D in 1,271 locations. This weekend, the Jonas Bros. film will continue to play in 980 locations and may stay in theaters until the “Monsters” opening.

“Scheduling is definitely a challenge in that probably 13 movies are opening in 3D this year,” Viane said. “If you break that into 52 weeks, that gives you the average running time before it has completion. That’s a single channel distribution system. Until the number of screen locations increase dramatically it will be very difficult to have multiple 3D pictures in the marketplace at the same time.”

In the challenging economic climate, opinions vary as to when a transition can truly take off. Viane hopes to see the expansion leapfrog during the second half of the year.

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Sunday, February 22, 2009

DreamWorks Says Goodbye to NYSE

Watch TV on PC - 12,000 TV Channels and Movies GLENDALE, Calif. -- DreamWorks Animation SKG Inc. announced Friday that it is voluntarily transferring its stock exchange listing from the New York Stock Exchange to the NASDAQ Global Select Market later this month.

The company expects its Class A common stock will begin trading on the NASDAQ on Feb. 26. It will continue to be listed under the ticker symbol "DWA."

"The NASDAQ and its listed companies represent many qualities with which DreamWorks Animation has long been associated, including industry-leading technology, innovation and creativity," said Rich Sullivan, head of Investor Relations for the company.

"After careful consideration, we believe the NASDAQ will provide our stockholders with access to the most advanced trading platform and the most cost-effective services available in the market today," he said.

The company has theatrically released a total of 17 animated feature films, including the "Shrek" and "Madagascar" films, "Shark Tale," "Over the Hedge," "Bee Movie" and "Kung Fu Panda." Its latest release, "Monsters vs. Aliens," opens in theaters on March 27.

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Wednesday, February 18, 2009

3-D specials return to Carmike big screens

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Carmike Cinemas Inc. is bringing two more 3-D specials to the big screen this month. The NBA All-Star Saturday Night will be broadcast in high-definition 3-D at 8 p.m. tonight and “Jonas Brothers: The 3-D Concert Experience” will play for two weeks starting Feb. 27 at Carmike 15, 5555 Whittlelesey Blvd.

Last year, the “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert” brought in $31.3 million nationally in its first three days — the highest grossing movie ever during Super Bowl weekend. Many showtimes sold out, said Dale Hurst, director of marketing for Carmike. In the three theaters it played in at Hollywood Connection, that’s as many as 575 seats filled.

Those numbers, combined with the success of January’s FedEx BCS National Championship, made the decision to bring more special 3-D features to Columbus an easy one.

Though Hurst didn’t have any numbers specific to Columbus, he said that the response here “definitely exceeded expectations.”

Hurst said besides fixing “some technical issues on the delivery end” during the BCS Championship, the NBA All-Star event will be handled in much the same way.

“People enjoy coming together to watch a sporting event in a theater,” said Hurst. In the future, Carmike may have local restaurants cater during sporting events.

“Not saying 3-D is a novelty, but it intrigues people,” said Hurst.

And if those red-and-blue lenses come to mind, forget them: This is a whole new 3-D.

“New innovations of digital projectors has brought 3D to a whole new level,” said Hurst. “It’s not like it used to be.”

Tickets for the NBA All-Star Saturday Night are $20 each, and tickets for “Jonas Brothers: The 3-D Concert Experience” are $18. Check www.ledger-enquirer.com/movies for times.

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Sunday, February 15, 2009

Visual feast

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More eye-popping, breath-taking 3D films are coming our way.

WE see the world in 3D, so why not view films in a similar format? Filmmakers like James Cameron have for years been preaching about the advantages of making three-dimensional movies, saying that audiences would get a stunning visual experience in darkened cinema halls like never before. And that filmmakers can achieve absolutely amazing things on-screen. Cameron even started developing a camera specifically for filming in 3D some eight years back.

Jeffrey Katzenberg wears an old pair of 3D glasses prior to a demonstration of the current technology using new glasses at a consumer electronics show in Las Vegas on Jan 8. The CEO of DreamWorks Animation could well be a mascot for 3D movies. – Reuters

Looks like technology has finally caught up with his vision and 3D, in turn, has become the main drive behind the use of digital systems in movie theatres around the world, including here in Malaysia.

Digital projection runs on a really high frame rate (144 frames per second) that’s essential to creating depth perception. A 3D film is shot in two frames – one for the right eye and the other for the left eye. A digital projector can display in 3D by projecting these two frames sequentially, which our eyes (through the new 3D glasses) perceive as simultaneous.

Consequently, watching 3D films no longer means donning the headache-inducing cardboard glasses with the blue and red lenses (which distort colours on the screen, by the way). Nowadays, the sturdier plastic 3D glasses are more comfortable to the user (regardless if they wear spectacles or not) and the technology is used more as a tool for storytelling, rather than merely for thrill’s sake.

Film distributors and cinema operators are especially excited about what the year has in store for 3D movies.

Nicholas Yong, the managing director of United International Pictures (Malaysia & Singapore), reckons 3D is the new way to watch films in the cinema. “It’s not a gimmick in which visuals pop out of the screen, but a more engaging viewing experience. I believe 3D films will soon be the norm and audiences would not just think of them as 3D films.”

Twentieth Century Fox Film (Malaysia) marketing director Moo Hon Mei points out that 3D films are fast catching up with the public and offering them the exciting feeling of being “in the movie”. But Moo is quick to add that what matter at the core – like for any good movie – are still the storyline and the characters, not a “piece of tech wizardry”.

So, just imagine how much more wonderful it could have been for James Cameron if more sophisticated technology was available to him when he was making the eventual cult movies like the special effects-laden Terminator series, Aliens and The Abyss in the 1980s and early 90s.

Good news is, we will get to see Cameron’s infinite visualisations when he unleashes the sci-fi flick Avatar at the end of the year. This live-action 3D venture promises a heady mix of technological wonder and fantastic interplanetary adventure.

Flood of 3D movies

How do Malaysians react to the whole 3D viewing experience on the big screen, after being treated to a number of such shows lately, notably Journey to the Center of the Earth – the first live-action motion picture shot digitally in 3D – and the animated feature Bolt?

Those passionate about it know what’s coming and could barely contain their excitement.

Architect Herwandi Charmady, 34, enthuses: “Watching 3D movies is an entirely different experience from watching regular films in the cinema. I am looking forward to James Cameron’s Avatar, 9 from Tim Burton and the new Pixar film, Up.”

Another one who is eagerly awaiting the arrival of Avatar is writer Md Fuad Zain, a thirtysomething movie buff who is all for 3D movies.

Not all moviegoers, though, are convinced of the attractiveness of the 3D format.

Artist and former film reviewer J. Anu, in his 40s, finds that 3D detracts from the movie experience. “You spend so much time convincing yourself it works and fiddling with the glasses that you forget about the film itself. It lends for a disjointed experience; a rubbish gimmick which is, in the end, quite exhausting.”

Whether the Malaysian audience is ready to embrace this new-age cinema wholeheartedly or not only time will tell. What is certain is that 3D movies are rapidly increasing in number and the format is here to stay, maybe even changing the face of cinema.

Producer Jeffrey Katzenberg, whose accomplishments include the Shrek series, is a strong advocate of the 3D technology. He was reported as saying on Wired.com in March last year: “It is nothing less than the greatest innovation that has happened for all of us in the movie business since the advent of colour 70 years ago. Now is our chance to deliver something that is far superior than anything that can be done in the home.”

DreamWorks Animation, of which Katzenberg is the CEO, has vowed to release all its future works in 3D, starting with the upcoming Monsters vs Aliens.

Disney and Pixar, which started the ball rolling with last year’s Bolt, have also announced that all their films are to be conceived in 3D from now on, and that includes the rockumentary Jonas Brothers: The 3D Concert Experience, and Pixar’s Up.

George Lucas, too, is remastering all the Star Wars movies in 3D.

Cost factor

On a more realistic note, the higher cost that comes with the enhanced viewing pleasure may be inhibitive to local moviegoers. A ticket to a 3D film costs between RM5 and RM7 more than the normal price.

In addition, there is only a handful of theatres – five in all – that are equipped with digital 3D projection, which is the rage now. Located in the Klang Valley, they are: TGV KLCC, TGV Sunway Pyramid, GSC Mid Valley Megamall, GSC Pavilion KL and GSC 1 Utama.

Previously, there was also the 3D movie venue in Kuala Lumpur’s Berjaya Times Square. It employed the IMAX (Image Maximum) film-based system that projects images on a much larger screen. Since last September, it has ceased showcasing 3D films and documentaries due to contractual issues. It is understood that there is no plan to switch to digital projection in the near future. It is now part of the mall’s Cosmo’s World Theme Park.

According to TGV Cinemas marketing manager Sheerin Khan, the additional fee is due to the rental of 3D glasses, which are rather expensive to purchase and to maintain. “3D films are a new phenomenon and some Malaysians love it while others are unsure about it. At some point when 3D films are proven to be acceptable in general, we will look at the possibility of expanding our cinemas. But at the same time, it will also depend on the movies. We are going to keep a close watch in the next 12 months.”

GSC general manager Irving Chee says: “As the cost to acquire a 3D projection system is between RM500,000 and RM600,000, GSC will only gradually expand the 3D facility to other locations.”

“The cost of a digital 3D projection system,” Chee explains, “is easily six times that of a normal 35mm projection system currently in use while the 3D glasses cost about RM150 each. Thus, the extra ticketing price charged for a 3D movie is already very minimal. One of the ways to lower the ticket price is for the entertainment tax (25% of the price) to be reduced or exempted for digital cinemas.”

Meanwhile, in the United States, local operators are trying to move towards digital multiplexes but the shift is slow. The figures, on the other hand, look promising – nearly 40% of Bolt’s US$26mil (RM90mil) gross takings in the opening weekend are attributed to 3D cinemas.

And according to Anna Ng, general manager of Buena Vista Columbia Tristar Films Malaysia, which distributed the Disney movie, “the response (to Bolt) was pretty encouraging although there were only five cinemas that showed Bolt in 3D format. In the end, it did contribute 20% of the total takings.”

Despite the substantial cuts in the costs of making and shipping the traditional 35mm prints and the fact that digital quality remains pristine no matter how many times the movie is played, digital cinema is still considered financially riskier. In the end, patrons might still end up watching a 3D film in the good old 2D/35mm format just because we are lacking in digital theatres. (The studios will release 2D versions simultaneously for all 3D movies.)

For Md Fuad Zain, if a 3D movie comes to Malaysia in both formats, he’ll pay extra to watch it in 3D. “But if it’s not coming in 3D, I’ll still watch it. No doubt I’ll feel cheated but I’ll still catch it if I’m attracted to the story.”

Artist David Koh, a father of two in his 40s, however, would rather stick to 2D simply because of the cost. Koh says: “I’ll have to fork out more than RM50 for one outing to the cinema with my family of four. Not to mention having to buy popcorn and drinks to go with it.”

Is 3D just a gimmick to drive ticket sales up or a change waiting to happen? At present, the latter looks more likely to be the case as even television manufacturers are planning to release 3D sets by this year.

The exciting development in cinema definitely interests many parties – studios, cinema operators and moviegoers. The question is whether it will sustain. But there’s nothing to stop us from wishing that maybe someday, we’ll get to watch a 3D movie without the 3D glasses!

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1, 2, 3 ... and counting

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AN avalanche of 3D movies is set to roll in for 2009. Expect to see these:

Jonas Brothers: The 3D Concert Experience (March) – After the success of Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (aired here on Disney Channel last year – the first 3D show on TV), director Bruce Hendricks picks up the camera to follow the Jonas Brothers on their Burning Up concert tour across the United States. This sold-out act (including at New York’s Madison Square Garden for three nights) has the three brothers – Kevin, Joe and Nick – belting out tunes from their current album, A Little Bit Longer, besides the popular numbers. There are also guest performances from Demi Lovato and Taylor Swift.

Jensen Ackles in My Bloody Valentine, a 3D venture that combines love and gore.

My Bloody Valentine (March) – We know the story; this is a remake after all. Supernatural actor Jensen Ackles plays Tom, who returns to his hometown on the 10th anniversary of the Valentine’s night massacre where 22 people died. Instead of a sweet homecoming, Tom stands accused of the mass murder. Only his former girlfriend (Jaime King) believes he’s innocent.

A character from Monsters vs Aliens shown through 3D glasses.

Monsters vs Aliens (May) – This animated feature marries the best of 1950s monster movies and sci-fi flicks (alien invasion) to give us an entertaining story and spectacular visuals. The government has been gathering monsters and keeping them at a secret base. When an alien decides to take over the world, the government sends the monsters to fight it. Featuring a star-studded voice cast of Seth Rogen, Kiefer Sutherland, Hugh Laurie, Reese Witherspoon, Paul Rudd, Rainn Wilson, Will Arnett and Stephen Colbert.

Ice Age 3: Dawn of the Dinosaurs (July) – The gang has provided loads of fun in Ice Age (2002) and Ice Age 2: The Meltdown (2006). Will the sabre-toothed squirrel, Manny the mammoth (Ray Romano) and the smilodon Diego (Denis Leary) make it with the dawn of the dinosaurs?

G-Force (August) – Jerry Bruckheimer is behind this CGI comedy adventure, one of the films that’s been converted to 3D, but with principal photography done in 2D. Animals are being trained by the government to work in espionage. An elite squad of guinea pigs is dispatched to stop a diabolical billionaire from taking over the world. There’s Darwin (voice of Sam Rockwell), Blaster (Tracy Morgan), Juarez (Penelope Cruz) and Speckles (Nicolas Cage). The human cast comprises Bill Nighy, Will Arnett and Zach Galifianakis.

Up (August) – This Pixar offering revolves around a 78-year-old balloon salesman who finally gets to fulfil his lifelong dream of going on a great adventure. He ties up thousands of balloons to his house and things go according to plan when the house lifts off to the sky. But, wait a minute, ain’t that a young fella tagging along for the ride as well? Trust Pixar to match a really crusty old man with a bubbly nine-year-old. The voice talent includes Ed Asner, Christopher Plummer, John Ratzenberger (of course), Delroy Lindo and Jordan Nagai.

Woody and Buzz are slated for a fresh coat of 3D polish.

Toy Story (November) – Yes, ladies and gentlemen, you’ve seen the capers of Woody the cowboy and Buzz Lightyear the space ranger on the big screen and many times over on the small screen. Now, get ready to see these well-loved characters in 3D. Toy Story is, memorably, the animated feature that introduced the magnificent world of Pixar to us. Plans are afoot to restage Toy Story 2 (in 3D) in February 2010 and bring on Toy Story 3 in June 2010.

A Christmas Carol (December) – Director Robert Zemeckis tried his hand at 3D with Polar Express which received mixed reaction. Hopefully, he’ll do justice to this movie based on the Charles Dickens book, which revolves around Ebenezer Scrooge (Jim Carrey). Scrooge is his usual nasty self around Christmas, making life miserable for his clerk (Gary Oldman) and nephew (Colin Firth). Inevitably, Scrooge learns his lesson when he’s visited by the ghosts of Christmas Past, Present and Yet to Come. Co-starring Bob Hoskins, Robin Wright Penn, Cary Elwes and Fionnula Flanagan.

Avatar (December) – The much-awaited film from James Cameron is set in the distant future at an alien planet named Pandora. This world is filled with priceless treasures and resources and inhabited by a deadly creature called Na’vi. A wounded ex-marine (Sam Worthington) finds himself leading the indigenous race in a battle for survival.

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Monday, January 19, 2009

New Image from MONSTERS VS. ALIENS!

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"MONSTERS vs. ALIENS"
DreamWorks SKG Presents
"Monsters vs. Aliens"
Produced by Lisa Stewart
Directed by Rob Letterman Conrad Vernon

Cast: Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd

Synopsis: When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of Monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, the President is persuaded to enlist the motley crew of Monsters to combat the Alien Robot and save the world from imminent destruction.

"Monsters vs. Aliens" is DreamWorks Animation's first InTru 3D Movie. A 2D version will also be available.

Release: March 27, 2009

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Sunday, January 18, 2009

DreamWorks boss banks on 3D effect as films' future

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NORMALLY people I interview don't throw around the "jerk" word until they think I'm out of earshot. With Jeffrey Katzenberg, he's dropped it into his first sentence.

The DreamWorks Animation boss has just shown a cinema of 100 movie writers 20 minutes of footage of Monsters vs Aliens, DreamWorks's first 3D animation that Katzenberg promises will change the world when it's released in June.

This new generation of 3D effect defies easy explanation, suffice to say that seeing is believing.

"If a picture is better than 1000 words, a 3D picture is better than 3000 words," Katzenberg says.

The first thing to note about Monsters vs Aliens is that it's missing the gimmick that most people associate with 3D movies. Nothing jumps out of the screen and threatens to push the viewer out of the seat.

"As a joke, at the beginning we actually do something just to get it out of the way," Katzenberg says in a hotel suite overlooking Sydney Harbour a few minutes before he's due to head to the airport and jump on his private jet to head home to the US.

Fifty hot movies of 2009

"It was the director's way of saying to filmgoers this is the first and last moment that we want you to think about watching a 3D movie. You're watching a story. It's a good story if you saw it flat. And the fact that it's in stereo to add a level of dimension and excitement to it, is unlike anything you've experienced before."

Katzenberg was in Australia to promote Madagascar: Escape 2 Africa, the sequel to DreamWorks' successful animated animals abroad tale featuring the voices of Chris Rock, Ben Stiller and David Schwimmer.

What he really wanted to talk about was his passionate belief in the power of 3D to transform cinema.

Katzenberg talks of having his moment of conversion in an Imax cinema while he was watching Polar Express in 3D.

"It's my eureka moment. I have to give credit to (Polar Express director) Bob Zemeckis, he is the guy who showed me the path to it. Now I'm taking it to a level that I'm not sure even he imagined."

It's because of the depth of that passion that the jerk word has come out. Fortunately it's not aimed at me, but at LA Times blogger Patrick Goldstein who wrote a piece ridiculing Katzenberg's vision.

Read a review of Madagascar 2

"Had he seen the movie, then I would never have opened my mouth," Katzenberg says of the missile he fired back at the blogger. "He wrote a stupid column. To say that since the introduction of colour there has been no good movies made, that the great movies were made in black and white – I don't think I've ever had someone open themselves up so stupidly and I couldn't help myself."

It is the scope of Katzenberg's vision that has some people unconvinced. Katzenberg says it is only a matter of time before most movies will be made in 3D.

"When was the last time you saw a black and white movie?" he asks, offering a question in response to my own about that bold prediction. "When was the last time you saw a silent film?"

He is just the most vocal proponent of the extra dimension, with other big-name directors Steven Spielberg and Peter Jackson also firmly in his camp . . . but not everyone is convinced.

In a deja vu moment, The New York Times recently ran a summary of stories from the coverage of the release of the first 3D feature Bwana Devil in 1952. There are big promises in the start (this is the death of 2D movies, says one) but within a year the birth notice had turned to an obituary.

"Showmen now admit that the decline of stereopix is due in part to technically faulty, quickly made B pix rushed on the market to make a 'quick buck'," Daily Variety reported in 1953.

That rush to follow the trend is happening again. There are as many as a dozen 3D movies to be released in the next year, with the first being Disney's Bolt that comes out on January 1, and combines the voice of Miley Cyrus and John Travolta. Bolt will come out in America on nearly 1000 screens, making it the widest 3D release.

Read a review of Bolt

Even that figure raises the chicken and egg problem. Cinemas don't want to invest in expensive 3D projectors if there is not enough product to justify it and studios are hesitant to make 3D movies when there are not enough screens to show it on.

The transformation, after unsettled debate about who should pay for the new projectors, is happening, in the US and slowly in the Australian market.

Katzenberg says the last Shrek movie was released in the US on 10,000 screens. When the next Shrek adventure comes out in 2010, he believes 7500 screens in the US will be able to show it in 3D.

"The price we pay for being first is that it will not be as widely available as we would like it to be," Katzenberg says.

"We feel confident we will at least get back the investment we are making.

"The good news about coming first is that you're the pioneer. The bad news about coming first is it won't be as widely adapted at cinema levels as we would like it to be."

Katzenberg, who has a background in Disney theme parks, says the new 3D is not about a gimmick. It's about taking people into the picture, rather than having the picture come out of them.

It is a technology that offers filmmakers the ability to pan a shot along a different axis and Katzenberg has advice for another journalist. He's on a mission, and he wants me to join him in spreading the word.

"You're in for a film experience that's not in this world. It's something more fun, more exciting, more compelling, more immersive, it's not a gimmick, it's not a trick, it's not goofy glasses," he says.

"It is an exceptional way to see an experience of storytelling that's unlike anything that we've seen in our lifetime. That's pretty good, you could say that."

Bolt opens January 1.

Madagascar: Escape 2 Africa now showing.

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Saturday, January 17, 2009

Ginormica's Origin Explored in New Trailer of 'Monsters vs. Aliens'

Watch TV on PC - 12,000 TV Channels and Movies A brand new trailer of "Monsters vs. Aliens" has been released. Giving out more footage as well as story to the comic animation than the previous one, this new trailer chronicles when and how Susan Murphy grows to 49 feet, 11 inches tall and becomes the "monster" called as Ginormica. The video also teases the time she is first introduced to the other monsters captured by the government.

Beside focusing on Ginormica, this trailer also shows how the clueless and wacky monsters are sent to stop an alien from invading the Earth. Providing a deeper look into some of the monsters, like the time the jellylike B.O.B. flirts with a jello, the end-half of the promo video captures some of the scenes in which the monsters are fighting the alien.

Featuring the voices of Reese Witherspoon, Paul Rudd, Rainn Wilson, Hugh Laurie, Seth Rogen and many else, "Monsters vs. Aliens" is directed by Rob Letterman, the helmer of "Shark Tale" and Conrad Vernon, the helmer of "Shrek 2". Produced in real 3-D, this DreamWorks Animation

film will be available in the U.S. theaters on March 27, 2009.

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Friday, January 16, 2009

New Trailer for DreamWorks' MONSTERS VS. ALIENS

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A new trailer for DreamWorks Animation's next feature film Monsters vs. Aliens has appeared online just in time for the holiday. The film which reinvents the classic 50s monster movie era for the modern day will feature the voicework from Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd. The production was co-directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2), produced by Lisa Stewart and co-produced by Jill Hopper and Latifa Ouaou. The film marks the theatrical debut of DreamWorks Animation's Ultimate 3-D, the studio's proprietary production process of authoring its animated films in 3-D from start to finish.

You can check out the new trailer by clicking here.

Plot Concept: When California girl Susan Murphy (Witherspoon) is unexpectedly clobbered by a meteor full of outer space gunk, she mysteriously grows to 49-feet-11-inches tall and is instantly labeled a "monster" named Ginormica. The military jumps into action, and she is captured and held in a secret government compound. The world learns that the military has been quietly rounding up other monsters over the years. This ragtag group consists of the brilliant but insect-headed Dr. Cockroach, Ph.D.( Laurie); the macho half-ape, half-fish The Missing Link(Arnett); the gelatinous and indestructible B.O.B.(Rogen); and the 350-foot grub called Insectosaurus. Their confinement time is cut short however, when a mysterious alien robot lands on Earth and begins storming the country.

As a last resort, under the guidance of General W.R. Monger (Sutherland) on a desperate order from The President, the motley crew of Monsters is called into action to combat the aliens and save the world from imminent destruction.

Monsters vs. Aliens will hit Ultimate 3-D, standard and IMAX theaters March 27, 2009.

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Thursday, January 15, 2009

Full-Length Monsters Vs. Aliens Trailer Unveiled!

Watch TV on PC - 12,000 TV Channels and Movies DreamWorks Animation has just unveiled the full-length trailer for Monsters vs. Aliens, which is set for release on March 27, 2009 in conventional theaters and IMAX. This will be the first film released to utilize the Ultimate 3D format. Click on the player below to check out this new trailer for yourself.

When California girl Susan Murphy is unexpectedly clobbered by a meteor full of outer space gunk, she mysteriously grows to 49-feet-11-inches tall and is instantly labeled a "monster" named Ginormica. The military jumps into action, and she is captured and held in a secret government compound. The world learns that the military has been quietly rounding up other monsters over the years. This ragtag group consists of the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement time is cut short however, when a mysterious alien robot lands on Earth and begins storming the country.

Monsters vs. Aliens opens in conventional theaters and IMAX on March 27th.

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Wednesday, January 14, 2009

Conor Nolan finds 3D animation in Monster vs Aliens very exciting

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THERE has been much debate recently about 3D and its potential growth in the UK. So when the Dreamworks' big boss Jeffrey Katzenberg invited me to see a preview of his new 3D animated movie, Monster vs Aliens, I simply could not resist, writes Conor Nolan.

3D is of course not new and has been around since the 1950s, but the advent of digital projection technology has allowed it to advance leaps and bounds.

As I sat down in the cinema I was given a pair of odd looking sunglasses to watch the latest Dreamworks animated flick and what an experience it was: I was treated to about 30 minutes worth of clips from Monster vs Aliens and it was dazzling.

You literally feel that you are in the thick of the action as it unfurls on the big screen and on several occasions I actually ducked and moved my head to avoid objects hurtling towards me.

Monster vs Aliens opens next Easter and a slew of 3D movies are set to follow including Toy Story 3D, A Christmas Carol, Shrek 4 and the highly anticipated James Cameron blockbuster, Avatar.

Katzenberg said: "3D is the next revolution in the cinema-going experience." But with the costs of installing the technology so high, I wonder whether the cinema owners in The South West will be prepared to invest in the hugely expensive servers and hard drives required to plug into existing digital projectors?

There are only 65 digital 3D screens in the UK so we may have to wait a while longer to see it in 3D – although the film is also released in a format cinema goers can enjoy without 3D specs.

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Tuesday, January 13, 2009

New Monsters Vs. Aliens Trailer Includes Ginormica's Secret Origin!

Watch TV on PC - 12,000 TV Channels and Movies After watching this new trailer, the only question is, will Monsters Vs. Aliens be the greatest movie of all time — or merely among the greatest? Also, some descriptions of new footage below.

Dreamworks supremo Jeffrey Katzenberg has been traveling around showing off footage from MVA to select audiences of journalists. In particular, there are three clips he's been showing off:

Clip one:

We see a flurry of helicopters and attack planes in the desert. The President (Stephen Colbert) walks out of the White House helicopter and comes face to single eye with the alien robot. He uses a Casico keyboard to communicate with it, in a Close Encounters riff. Unfortunately, his keyboard noodlings only awaken the probe and it sets about demolishing the U.S. military. "Do something violent!" the President screams at his soldiers. Unfortunately, none of the Army's weapons have any effects. Cut to a briefing room, where general W.R. Monger (Kiefer Sutherland) says "We need... monsters."

Clip two:

Susan/Ginormica (Reese Witherspoon) is in a holding cell, dreaming of the honeymoon she never had after being hit by a meteor on her wedding day. Then her cell turns into an elevator and whisks her to a conference room. She inches into the room, with a chair and table, and a voice whispers, "The new monster is only a giant pair of legs!" Then a dollop of gruel and a bug drop into the room, and Susan almost swats the bug with a spoon. But the bug says, "Careful! This brain of mine will be in the Smithsonian one day!" The other monsters come into the room. The Missing Link grouses: "I was hoping for a wolfman."

Clip three:

The monsters face the alien robot in a deserted San Francisco. At first the robot is in hiding, then it steps out and dwarfs even Ginormica. Susan escapes from it, using two cars as rollerblades. The slimy B.O.B. comes out a manhole and joins the other monsters — Dr. Cockroach, PhD has put rockets on a street car. Dr. Cockroach hurls himself inside the probe, declaring that nothing can hurt a cockroach. Insectosaurus also attacks, but the probe hypnotizes him.

The assembled journos said the footage looked spectacular in 3-D, and Katzenberg promised this is just the tip of the iceberg, because the alien Gallaxhar (Rainn Wilson) has plenty more surprises in store after the probe. [Footage report Empire]

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Monday, January 12, 2009

Coming (at You) Soon: Jeffrey Katzenberg's cure-all for an ailing movie economy, in all three dimensions

Watch TV on PC - 12,000 TV Channels and Movies As far as Jeffrey Katzenberg is concerned, up to now there have been but two "revolutions" in the movie business: the mass introduction of sound with 1927's The Jazz Singer (itself, a process 30 years in the making) and, a year later, the debut of The Viking, the first feature presented in Technicolor. All of cinema's other advancements, from CinemaScope's widening of screens in the early 1950s to Lucasfilm's THX sonic boom in 1983, were mere evolutions — giant steps, yes, but in others' tracks.

At least, this was the theory advanced by the chief executive officer of DreamWorks Animation as he traveled the country earlier this month touting the film business's "third revolution": 3-D movies. (And yes, this revolution too has been more than a century in the making; Brit photographer William Friese-Greene, who saw in stereo, would no doubt appreciate his due.) No longer, says Katzenberg, will 3-D serve as a cheap "gotcha" gimmick — an exploitation hustle — but as a way to advance storytelling and "emotionally immerse" the audience into the film. 3-D , he insists, "captures the essence of being there in a unique way. And it reenergizes in a very big way what it means to come to the cinema...which is a shared, communal experience."

As opposed to, oh, that home-theater system and high-def TV keeping you home most nights. Especially now, as everyone's pinching their pennies instead of someone else's overpriced popcorn.

To prove his point, Katzenberg screened three scenes from DreamWorks' March 2009 release, Monsters vs. Aliens, starring Seth Rogen and Stephen Colbert, in an homage to the kind of '50s films that used paper-glasses 3-D to compensate for the lack of, well, everything else. Katzenberg is right to be excited about the future: For the first time, a 3-D movie isn't a gateway drug to ibuprofen. Specks of dust and chunks of rubble fill the theater, and a 50-foot-tall woman, voiced by Reese Witherspoon, does indeed look ready to bust out of the cineplex ceiling.

But rendering the passive into the interactive comes with a steep price tag at precisely the wrong time. A planned $150 million movie wound up costing an extra $15 million, for which DreamWorks will charge moviegoers an extra $5 at the ticket booth. And theaters will have to upgrade their equipment: Screens will need to be more reflective, and projectors will have to throw a brighter light. Such redos will cost theaters "tens and tens of thousands," Katzenberg acknowledges — an exorbitant price tag evidenced by the relatively low number of theaters that have made the upgrade thus far, despite such successful recent 3-D releases as Journey to the Center of the Earth and the Hannah Montana and U2 concert films. Katzenberg had hoped there would be 5,000 3-D screens ready to show Monsters vs. Aliens by March; in reality, he'll be lucky to find half that many.

"The implementation timeline has been extended by the economy," Katzenberg admits.

Indeed, though 2008 box-office receipts are on pace with 2007's record-setting $9.6 billion haul in the U.S. alone, actual ticket sales are down — due, in large part, to the rising cost of the average ticket. (Estimates are $7.08 per ticket in '08 — or 20 cents more than those in 2007.)

"In order to prosper, in order to survive, in order to grow — whatever you want to say — movies are..." Katzenberg pauses. "Look, even though we're having a pretty good year this year, movies are in decline. Now, I'm talking about in movie theaters, not in life. Movies are seen in more ways, and at more times, and by more people than ever before, but the movie-theater experience is declining and has been declining for years and years and years. To me, this seems like an opportunity to reverse that. So it's a business opportunity and a creative opportunity.

"As of today, there are only three businesses in America that seem to be doing well: Wal-Mart, McDonald's and movie sales. The gross revenue for movies is going to be slightly up from last year, which was a tremendous year. We'll be slightly under $10 billion, even though admissions are going to be a teeny bit down from last year. Tell me any business that can say that about themselves in 2008."

But a bit of history to keep in mind: Just as talkies were booming, literally and figuratively, the Great Depression struck — and, yes, even then studio chiefs insisted theirs was a "Depression-proof business." As Tom Schatz us reminds in his definitive early-Hollywood history The Genius of the System, "1930 was Hollywood's biggest year ever, as theater admissions, gross revenues and profits reached record levels. Economic reality quickly caught up with the movie industry, though, and the studios paid dearly for their blissful ignorance. Falling attendance, depleted reserves and tight fiscal policies staggered the studios by 1931-32, especially those that had expanded most aggressively in the 1920s."

The current recession, expected to last well into 2010, may be the least of Hollywood's problems; that pesky actors' strike, now more promise than threat, may prove considerably more staggering than folks sitting on their couches and their wallets. And DreamWorks Animation is hardly the best benchmark: Though it released only two films in 2008 — Kung Fu Panda and Madagascar 2 — both were among the top-grossing films of the year. The fact that they were also smart, entertaining films aimed equally at children and adults didn't hurt. Beats the hell out of a second mortgage spent on a day at the amusement park.

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Sunday, January 11, 2009

New Monsters vs. Aliens Trailer Gives More Detail

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monsters-vs-aliens DreamWorks has released another fun-filled trailer for their 3D animated comedy, Monsters vs. Aliens. This second trailer reveals more of the story as well as more of the 1950s style monsters they’ve chosen to include in the film.

The story revolves around California girl Susan Murphy (Reese Witherspoon, Legally Blonde), who is hit by a meteorite from outer space and grows to 49-feet-11-inches tall. A secret part of the military swoops in to capture her and she’s introduced to other “monsters” the military has been rounding up over the years.

When a mysterious alien robot lands on Earth, the unlikely group of misfits are brought in under desperate order from the President (Stephen Colbert, TV’s The Colbert Report). With the guidance of General W.R. Monger (Kiefer Sutherland, TV’s 24), this crew of monsters are called to combat against the aliens and save the world from imminent doom.

The animated feature also includes: The Missing Link (Will Arnett, TV’s Arrested Development), Dr. Cockroach Ph.D (Hugh Laurie, TV’s House), B.O.B. (Seth Rogan, Knocked-Up), and alien leader Gallaxhar (Rainn Wilson, TV’s The Office).

Monster vs. Aliens is directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2) is produced by Lisa Stewart (I Think I Love My Wife) and co-produced by Jill Hopper and Latifa Ouaou. One thing that’s very odd about this film is that there is no mention of who the writers are - anywhere. Not on any of the movie database sites, official sites for Dreamworks or the film itself, or even in press releases for the movie. More than likely, the film is a studio-wide project with many members contributing to it. This potentially portends a disconnected project, but what they’ve put together looks pretty good so far.

From the first trailer, nothing seemed too out of the ordinary but this latest clip looks like an attempt to set a new bar for animated action. Along with 50-foot-woman Susan come action sequences on a massive scale. From what must have been a huge array of scattered ideas, DreamWorks has whittled this down to a handful of characters that look to provide a (hopefully) fun film.

Monster vs. Aliens arrives March 27, 2009.

Source: MSN.com

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Saturday, January 10, 2009

Movie exec sees future in 3-D

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Jeffrey Katzenberg, the movie executive behind mega-hits "Beauty and the Beast" and "Shrek," now sees the future of the movie theater in 3-D films, complete with those pesky glasses.

On Thursday, the DreamWorks Animation CEO outlined his vision in front of a small group at the AMC movie theater downtown.

"The movie theater experience has not changed in many decades," Katzenberg said. "Meanwhile, the home experience has gone through extraordinary innovation in just the last decade. ... To some degree, people have stopped coming to movie theaters."

A solution? "Immersive story telling," Katzenberg said. The method? Three-D.

So all of his company's forthcoming releases, starting with "Monsters vs. Aliens" in March, will be best seen in theaters with glasses donned.

Katzenberg showed off three clips from "Monsters vs. Aliens," which tracks the fate of several monsters, who are forced by the U.S. government to repel an alien attack.

With the 3-D glasses, rubble from a collapsing Golden Gate Bridge flies out at the audience. Without them, everything looks slightly fuzzy.

Katzenberg said technology has advanced since the days when 3-D films frequently induced nausea.

Back then, he said, 3-D movies were typically seen using glasses with both a red and a blue lens. Two projectors would project the film side-by-side, often not perfectly in sync.

Now, Katzenberg said, 3-D films are viewed using glasses with polarized lenses (The reusable ones at Thursday's event looked like standard sunglasses). Only one projector is needed.

Taking advantage of the advances, Katzenberg said he had retooled his studio to work exclusively in 3-D from the first storyboard.

That contrasts with the approach of other studios, which have typically animated films in 2-D and then post-produced them in 3-D (such as Walt Disney Animation Studio's "Bolt").

"It raises the quality of the work in a very big way," Katzenberg said.

Katzenberg is imaginative about the shift, which he repeatedly equated in importance to the introduction of sound and color to films.

Still, the move to 3-D presents a number of logistical challenges that could threaten its widespread adoption.

It costs about $15 million more for DreamWorks to create a 3-D movie. In addition, it costs about $100,000 to update a movie theater so that it can show a film in 3-D.

That means that a customer will have to pay roughly $5 more to watch "Monsters vs. Aliens" in 3-D. Also, only certain theaters, mostly in the U.S., will be able to show the film in 3-D.

A 2-D version will be simultaneously released to movie theaters and later on DVD.

Katzenberg said he thought customers would be happy to dole out additional money for a "premium experience."

In fact, by the time the next Shrek movie comes out in 2010, Katzenberg expects 80 percent to 85 percent of theater admissions will be for the 3-D version of that film.

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Friday, January 9, 2009

DreamWorks Animation bets big on InTru 3D technology

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Jeffrey Katzenberg is a man on a mission.

That's why the head of DreamWorks Animation flew up to Boston earlier this week to meet with exhibitors, film students and members of the media. With the hope that he'd then be able to win a few more converts over to his new world view. Which holds that the future of film lies in 3D.

Mind you, this is not -- to quote Katzenberg -- "your father's 3D" that we're talking about here. Waving a pair of the old red-and-blue anaglyph lenses about, Jeffrey talked about how the old version of 3D used to " ... give some people headaches, make others nauseous. And that's supposed to be good for business?"

Katzenberg certain hopes that this new version of 3D is good for business. For he's pretty much betting DreamWorks Animation's future on this new film format. Starting with the release of "Monsters Vs Aliens" in March of 2009, all of his studio's forthcoming releases will be produced in 3D.

And this is not going to be an inexpensive bet. According to what Jeffrey said at Monday's presentation, the 3D rendering process (i.e. once for the left eye, once for the right eye and once for the middle distance) will add approximately $15 million to the cost of producing each DreamWorks Animation feature. Which -- given that the average cost of a new DWA project already hovers around $150 million -- is a considerable chunk of change. Though DreamWorks Animation does hope to quickly recover these additional costs through the sale of higher priced tickets to these new premium presentations of its motion pictures.

Which may be a challenge. Given that -- as of this moment -- there are only 1500 screens in the country equipped to show movies in the InTru 3D format. Though -- when you fold in the 120 IMAX screens nationwide that can show 3D films as well as the thousand new 3D-equipped theaters that are expected to come on line in early 2009 -- that then bumps the number of screens that will be able to show "Monsters Vs Aliens" in 3D up to around 2500. Which is where Jeffrey says 35 - 40% of the revenue for this new DWA film (Thanks to that on-average $5 additional fee for this new premium viewing experience) will come from.

Photo by Nancy Stadler

Which is admittedly impressive. But wait. It gets better. Now jump ahead to 2010. When Katzenberg expects that there'll be 7500 screens in the country that will be capable of showing InTru 3D presentations. He anticipates that 80 - 85% of the audience for "Shrek 4" will to pay a higher ticket price in order to get that premium movie-going experience.

Okay. I know. Some of this sounds like pie in the sky. Especially given what's going on with the economy right now. But let's keep in mind that it's not just DreamWorks Animation that's getting serious about 3D's profit potential. Take -- for example -- the Mouse's Disney Digital 3D efforts. Which no longer just involve the studio's newer releases like "Bolt" but are now being expanded to incorporate older, more popular library titles like "Beauty and the Beast." Which is right now in the middle of being converted from 2D to 3D.

Of course, one of the other reasons that Disney & DreamWorks are so hot for 3D these days is that this new film format is virtually pirate proof. Which means that -- at least for the immediate future -- they no longer have to worry about people with camcorders stealing & then selling their intellectual property.

But that's only if people deem these new 3D films worth stealing. During his presentation on Monday, Katzenberg kept circling back to the idea that " ... all of this investment, all of this new technology won't make a bad movie good."

But the upside of that situation is ... Based on the 3D minutes of "Monsters Vs Aliens" I saw last week, InTru 3D can make a good film seem even better.

The production team of this new DWA feature have done a very clever thing. With the exception of two very brief homages to old style 3D (i.e. when things used to fly off the screen at the audience) at the very beginning and the very end of their movie, "Monsters Vs Aliens" uses this technology to draw moviegoers into this film. To create some real emotional depth.

Photo by Nancy Stadler

Which -- I know -- sounds kind of unlikely. Given that "Monsters Vs Aliens" starts off as a Mad Magazine-style spoof of 1950s-era sci-fi and monster movies. With the Earth being threatened with alien invasion and the only thing that can possibly stop this attack from outer space is the U.S. 's super-secret stash of ... Well ... monsters.

But do you remember how "Kung Fu Panda" took a totally ridiculous premise and then turned that into a genuinely entertaining motion picture with exciting action scenes and characters that you actually cared about? "Monsters Vs Aliens" does that too and then folds in 3D.

Case in point: There's a sequence in this motion picture where the monsters are doing battle with this mountain-sized probe that's laying waste to San Francisco. And as you might expect, the apex of the action comes right in the middle of Golden Gate Bridge. As Susan, the 49 & 1/2-foot tall woman finds herself trapped inbetween Insectasaurus, a 300-foot tall good guy, and the previously mentioned probe. And as Susan dodges the probe's killer claws while trying to rescue commuters that are trapped on the bridge ... "Monsters Vs Aliens" went from being this jokey parody to this genuinely engaging action-adventure that was filled with -- dare I say it? "Incredibles" -like laughs and thrills. Which was then made all the more exciting by this new 3D element.

You know what else I found intriguing about this footage? That DreamWorks Animation didn't go the theme park route. That "Monsters Vs Aliens" 3D elements weren't gratuitous. But -- rather -- they were all story-driven and added to this film in order to help create excitement & emotional depth. To help draw movie-goers into this motion picture.

So will InTru 3D really be able to do everything that Jeffrey Katzenberg says it will? Will this next generation of 3D film-making technology actually be the biggest thing to hit Hollywood since sound came in in the 1920s and color came in in the 1930s? To be honest, I don't know.

But what I Do know is ... Given "Monsters Vs Aliens" 's obvious affection for the films of the 1950s that inspired this new DreamWorks Animation release, this is one baby boomer who knows where he'll be in late March of 2009. Which is seated in some dark theater wearing polarized glasses, hoping that the rest of "Monsters Vs Aliens" is just as good as the 30 minutes of InTru 3D clips I saw earlier this week.

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Thursday, January 8, 2009

Dreamworks 3-D riding out economic crisis

Watch TV on PC - 12,000 TV Channels and Movies One of Hollywood's top producers said the ongoing financial crisis is hampering his efforts to release digital 3-D movies.

Jeffrey Katzenberg, chairman of DreamWorks Animation SKG Inc., said all future movies from his studios will be made in digital 3-D. But today only about 1,500 of the 36,000 theater screens in America are capable of showing such films,

"Until the financial markets come unstuck, which is probably late in the first quarter, the next round of the digital rollout is on a very slow pathway," Katzenberg said during a visit to Boston earlier this week to show off clips from his studio's upcoming film, "Monsters vs. Aliens."

It costs about $70,000 to convert a single movie screen to the digital projection system for the 3-D films. But many theater owners can't afford to make the switch. Theaters are finding it tough to borrow the money, as banks tighten their lending practices after years of ill-advised loans.

Katzenberg said about 2,500 screens should be converted to digital 3-D by March, in time for the release of "Monsters vs. Aliens." Katzenberg thinks credit markets will have loosened up by May 2010, when DreamWorks Animation releases the fourth in its series of Shrek movies. He expects there will be 7,500 theaters capable of showing the film in digital 3-D.

Katzenberg noted the percentage of Americans going to movies has steadily declined for decades. Last year, the industry sold 1.4 billion movie tickets, 38 million fewer than in 1998, even though the US population grew about 30 million during the period. Katzenberg called digital 3-D cinema "the greatest opportunity of my time to reverse this," and compared it to the introduction of soundtracks to movies in the 1920s and color films in the 1930s.

Today's 3-D animated movies are made using two-dimensional technology, and the footage is then converted into a 3-D version. DreamWorks Animation is doing it the other way around; all its movies will be made in 3-D, with 2-D versions produced for home video sales and for theaters that lack 3-D projectors.

It already costs around $150 million to produce a full-length computer-animated film. Katzenberg said making such a movie in 3-D adds about $15 million. But theaters charge extra for the 3-D experience — generally $5 per ticket.

"It suddenly changes the economics of the movie business," said Katzenberg. Theater owners and movie studios each get more revenue. Because the movies are digital, distribution costs are much lower. Instead of being delivered as a set of heavy film cans, each movie comes on a single lightweight hard drive. Eventually, the movies will be downloaded to theaters over a digital data network, eliminating all shipping costs. Digital delivery may help reduce the threat of theft and piracy. And 3-D makes it almost impossible to make illicit copies of a movie by aiming a video camera at the screen during a performance. The camera can't capture the 3-D effect, and the resulting video is a murky mess. "This is the silver lining inside the golden opportunity," Katzenberg said.

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Wednesday, January 7, 2009

Reese Witherspoon Signs On For Two New Comedies

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Commanding somewhere between 15 and $20 million per film appearance, and locked in a two-year battle with Angelina Jolie over the distinction of being Hollywood’s highest paid actress, Reese Witherspoon is a heavy favorite to overtake Jolie in the new year.

Witherspoon’s latest film, “Four Christmases,” has been a runaway hit, taking in over $100 million for studio Warner Brothers in less than three weeks. Budgeted at $80 million, “Christmases,” (currently residing in second place behind last week’s “The Day the Earth Stood Still”) has been predicted to remain in the box-office Top 5 throughout the holiday season, making it a strong candidate for one of the year’s most profitable films.

No surprise then that studio bosses are eager to sign the 32 year-old to co-star in director James L Brooks’ latest project, a comedy tentatively titled “How Do You Know?”

Reported Monday by Variety, Witherspoon has been cast as one of three main characters in the film, which will begin shooting in March for Columbia Pictures. Brooks’ past films include 2004’s “Spanglish,” 1997’s “As Good as it Gets” and “Terms of Endearment,” which won the Oscar for Best Picture in 1983.

Additionally, Witherspoon will be lending her voice to the main character of Dreamworks Animation’s upcoming “Monsters Vs Aliens.”

Due out in early Spring, Witherspoon will play Susan Murphy, a young girl who turns into a super-monster named Ginormica and is tasked with saving the world after being struck by a meteorite.

Witherspoon has also signed on to star in an as-yet untitled romantic comedy - alongside Ben Stiller - for “Almost Famous” and “Jerry Maguire” director Cameron Crowe. Filming is expected to begin in July.

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Tuesday, January 6, 2009

Jeffrey Katzenberg Digs into the Future of 3-D Movies and "Monsters vs. Aliens"

Watch TV on PC - 12,000 TV Channels and Movies Newsarama has posted two parts of a three-part interview with DreamWorks Animation SKG CEO Jeffrey Katzenberg. In part 1, Katzenberg elaborates on why he believes that 3-D movies are the third revolutionary event in moviemaking (after synchronized sound and color), how he came to this conclusion, what kinds of opportunities true 3-D filmmaking offers, and how the current economic hard times will affect the roll-out of 3-D.

In part 2, Katzenberg discusses the upcoming movie Monsters vs. Aliens, especially how 3-D will be used in the movie and what kinds of challenges needed to be overcome to produce it.

UPDATED December 18, 2008: In part 3, Katzenberg discusses the future of DreamWorks Animation in alternate entertainment venues, such as the Madagascar penguins TV spinoff.

Discuss this news in The Toon Zone - General Animation Discussion.

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